Discover amazing pitch decks from B2B Sales-Tech SAAS companies that have attracted investors and changed the market.
We discussed about how Mar-tech Companies raised successful funding with amazing pitch decks, another equally important yet old and mature sector is sales tech, the investors are very interesting subject to be analysed. If you are pitching sales tech to a generic SAAS VC you can see their eyes rolling over a phone call due the nature of solutions out there.
Remember each analyst in the VC firm would be listening to at-least 3-5 pitches each day, for you to really standout you need to have that in your pitch not just within you or your company. Salesforce Ventures, Box Group, and 500 Startups are some of the top sales tech VC.
As VC investments are out for more than a decide in B2B SAAS - Sales Tech companies, by 2022 the the expectations are really high to fight against a thousand other Biotique firms. A founder cannot convince VCs with just a MVP alone, you need something more than that
We have analysed more than 73 deals and 50+ Sales-Tech Pitch decks, various stages , various deal size over a period of 15 years and we find some common pattern off-late which we thing sales tech founder need to keep in mind while designing their pitch deck a) Eco- system and Integration : Since the domain is mature, VC would love to know your understanding of the space, tech stack which the companies are already using and how are you positioning your product matters a lot. Do you have interrogations on ? what are the products you are partnering with ?
b) MOTE : The durability of your solution and having an un-fare advantage in the market needs to be either your PLG approach or Brand or Data.
c) Domain expertise of the founders : Tech founder+ Sales Founder is a great combo to build products, but what people investor is your deep understanding of the domain, users and connects
d) Distribution / Go To market strategy : As cost of marketing software is increasing day by day, VC look for your delivery and distribution model.
1 Pipedrive Pipedrive was founded on 2010 by Timo Rein, Urmas Purde, Ragnar Sass, Martin Tajur, and Martin Henk. In 2011, Pipedrive joined AngelPad. Their pitch is very remarable for that time , simple clean to the point. They talk about how "More than half of the sales person use spreadsheet or paper and 88% of new CRM buyers are seeking sales management solutions" This sums up everything for Pipedrive to kick of the presentation
Growing at 110% each year launched in 130 countries is another factor which would really move the needle.
2 Insightly
Insightly belongs to previous era of CRMs, enterprise software, and project management. It had raised $3M from Emergence and the last round of funding Series C - $25M with Whiteaker. Now the company seem to be in Estimated Revenue Range $10M to $50M but it by the point when they raised fund they had good clarity.
500,000 users and companies like Green Spot and Phillips will certainly build trust to the VCs out there. If you see there is another special aspect about their deck , it was quite having a lot of product screenshot which usually doesn't happen regularly.
3 Clari
Clari pitch deck to raise $150m Series-E round. The startup was and is attempting to disrupt the corporate intelligence market, which previously estimated will be worth $33 billion globally by 2025.
Clari's value has more than quadrupled from $500 million in 2019, with the new fundraising round headed by Twitter investor Silver Lake, plus investment from Sequoia, Sapphire Ventures, and Bain Capital Ventures.
Look at the way they have presented the Mission statement , thats clarity
4 YAC
YAC is Asynchronous Meetings, Voice Messaging, and Screen Sharing for Teams.
When you can prove the value to the customer and put a number against it, you will have a long list of people waiting to give money outside your door
They gave the product demo in the form of gif , refer to slide 14 and 15 which sums up every thing.
5 Zoominfo
Zoominfo is one of the oldest new age startups , they have raised series A for 7 million and a PE round, now the company is public there is lot smaller startups can learn from their public pitch deck
6 Salesforce
Sales force is king mater of all the sales tech startups today ,look at this PowerPoint, which is now over 14 years old, is one of the most renowned Salesforce slides ever created - and it's still used today.
Salesforce uses a variation of this slide to begin every keynote and presentation. This presentation is always recognisable because it clearly portrays the computing transition that has occurred over the last few decades.
Below is a brief overview of how it has evolved from 2009 to this very week at Dreamforce 2017.
7 Metadata
The Company offers demand generation platform for inbound marketing and customer acquisition Metadata integrates with their marketing automation platform, Salesforce, and other tools in their stack. It eliminates manual and repetitive work for B2B marketers so they can focus on strategy and creativity. Founded in 2015, the company is based in San Jose, California, United States.
Great school alumni, Exit founder , great companies alumni just have it in one slide with accelerator that back you, you are in for good discussion.
Well this is not a pitch deck but announcements but these are elements of a pitch deck all throughout the video but apollo.io is the startup of the time , winning customer and investors hearts. They went vertical and horizontal to talk about their USP, Apollo.io raised $110M from Sequoia Capital on its Series C.
The short video did not have much information but still a inspiring watch
9 Autobound Autobound provides SDRs and AEs the ability to customise their communications at scale.Prospecting and email-writing process, which might take a seasoned seller 30 minutes to perform, is done instantly with Autobound.
they raised $1.8M with just explaining their product in a right way and showing what they archived over a period of time
You don't need to
10 Chilipiper
Some of the key aspects of Chilipiper pitch deck which helped them raise Series B Apr of $33M from Tiger Global Management
They clearly laid out problems in the inbound process and what is the market and whats the application trying to solve now and in a whats the long term vision. Slow response of the leads is the problem and the pitch by itself is quantifying the issues AVG response time for lead is 42 hours , 73 % of leads never are touch based and the main issue in b2b is 30% of leads choosing the competitors
11 Regi AI
PHD founder, outreach SVP , Carnegie Mellon university , grew revenue from 5M to 50 M , what more do you want in people to invest
Another biggest strength of Regie is its claimed MOAT
12 Lusha Lusha is a B2B sales and marketing data platform that links sales, business development, and HR professionals.
So far Lusha has raised $245 M in funding from only one investor PSG. Lusha secret sauce is out for public to watch and no body to replicate it
Conclusion
Your pitch deck is your entry ticket to fundraising not running a successful startup, it's visiting card you carry not the company itself. In the above case studies, most of the pitches over a period of time have evolved and completely pivoted but trust that went behind a great team has always resulted in great results for which a detailed analysed pitch is one of the core reasons.
We at Pitchworks help B2B Sales Tech companies of all stages with their pitch deck and fundraising solution, we have already helped 3 first-time founder to reach their fundraising goals. We provide end to end service right from pitch deck to running a complete investor outbound campaign. Book a free consulting session with us
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